DTC Mastery with RX
The team behind RetentionX is sharing their best practices, industry benchmarks, marketing strategies and data insights in a weekly blog.
The LTV Playbook
Inside the top 1% of eCommerce: How leading CEOs use LTV to drive strategic growth
January 17
January 17
Strategic Merchandising
Discover how strategic merchandising can unlock 60% more revenue from your existing Shopify traffic. Learn the secrets to maximizing sales without increasing your marketing spend.
September 16
September 16
Optimize TikTok by LTV
Lets see how you can determine the true value of customers acquired through TikTok, and how you can sustainably improve the quality of your campaigns through Shopify + Tiktok audiences.
September 12
September 12
Manage Early Access in Shopify
Providing early access to new products or collections is a great way to incentivize your VIP customers.
September 12
September 12
Set the ideal free shipping threshold?
Setting your Shopify free shipping threshold right is a big deal: what amount should the threshold be and what factors should be considered to determine that threshold?
September 12
September 12
Which of your products attract the best customers?
A very popular mistake made by many brands is to try to attract new customers by promoting the Bestseller. But there is a better strategy.
September 11
September 11
How to increase the repeat purchase rate
Your best customers are the ones you already have! After a customer has placed an order, it is your job to inspire them to place another order.
September 11
September 11
Step-by-step guide to Shopify discount codes
As a direct-to-consumer brand, discounts and voucher codes can be a powerful tools to drive sales.
September 10
September 10
Shopify Customer Segmentation with RFM Analysis
There are 3 main drivers of customer quality: Recency, Frequency and Monetary Value.
September 5
September 5
How to calculate LTV (Customer Lifetime Value) in Shopify
Calculating the customers Lifetime Value (LTV) not only detects the customers that are actually costing you money but also helps you determine which customers have the highest return on investment
September 1
September 1
Customer Cohort Analysis in Shopify
Customer Cohort Analysis became an essential tool for successful direct-to-consumer brands on Shopify.
September 4
September 4
Tracking Yearly Goals on Shopify
In the dynamic world of direct-to-consumer (DTC) eCommerce, one secret to scaling a brand lies in the art of setting precise yearly goals and meticulously tracking their progress.
DTC Mastery: How to scale to $100M+ on Shopify
The recipe for scaling a brand to +$100M on Shopify and the essential role of retaining customers.