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Expand your eCommerce and analytics knowledge with detailed tutorials and case studies.
How to optimize TikTok by LTV
Let's see how you can determine the true value of customers acquired through TikTok, and how you can sustainably improve the quality of your campaigns through Shopify + Tiktok audiences.
September 12
September 12
Early Access Collections for VIP Customers
Providing early access to new products or collections is a great way to incentivize your VIP customers.
September 12
September 12
What is the ideal free shipping threshold?
Setting your Shopify free shipping threshold right is a big deal: what amount should the threshold be and what factors should be considered to determine that threshold?
September 12
September 12
Which of your products attract the best customers?
A very popular mistake made by many brands is to try to attract new customers by promoting the Bestseller. But there's a better strategy.
September 11
September 11
How to increase the repeat purchase rate
Your best customers are the ones you already have! After a customer has placed an order, it is your job to inspire them to place another order.
September 11
September 11
Step-by-step guide to Shopify discount codes
As a direct-to-consumer brand, discounts and voucher codes can be a powerful tools to drive sales.
September 10
September 10
Mastering Customer Segmentation on Shopify Using RFM Analysis
There are 3 main drivers of customer quality: Recency, Frequency and Monetary Value.
September 5
September 5
How to calculate LTV (Customer Lifetime Value) in Shopify
Calculating the customer's Lifetime Value (LTV) not only detects the customers that are actually costing you money but also helps you determine which customers have the highest return on investment
September 1
September 1
Customer Cohort Analysis in Shopify
Customer Cohort Analysis became an essential tool for successful direct-to-consumer brands on Shopify.
September 4
September 4